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LPC does
public relations and strategic marketing / communications work
with some of the most prominent companies in the industry. We
offer our clients something far above and beyond mainstream PR
support. Our PR clients are able to benefit from our consulting and market research work by
tapping into our targeted industry databases and capitalizing on our focused market
knowledge and expertise.
Let’s say you’re a press manufacturer and are thinking
about obtaining outside marketing and communications / PR
support. We know exactly who your customers and prospects are
because they’re in our North American
printing/converting database. We’ll be able to assist you in
fine tuning your own database, bringing you new prospects
throughout North America. Because we’ve conducted
multiple market
research projects within the printing press sector, we’ll be able to
identify those issues which are currently paramount in the
industry, and to shape an ad campaign and company media pieces
that speak to those issues printers and converters are facing
today, and ways your product lines and services meet their
requirements. This is just one of the many ways a company can
benefit from our experience, expertise and reputation in the
marketplace.
Some of the work we do for our PR clients
includes corporate media
(company brochures, flyers and direct mail pieces), published
editorial, newsletters, press releases, and ad campaigns. |
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Strategic Marketing
